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| ON THE MODE OF SPATIAL MOVEMENT OF MICE ECONOMY——A Case Study of Beijing, Shanghai and Guangzhou |
| WANG Yun-long |
| Tourism College, Shanghai Normal University, Shanghai 200234, China |
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Abstract The rapid development of MICE relies on some specific resources, the scarcity of which determines the unbalance of regional movement. Regional MICE centers often enjoy the advantages of both market and industry.
The spatial structural change of MICE economy mainly results from the spatial concentration and diffusion of exhibition halls. Above all, it is important to collect production elements of MICE economy with exhibition halls and hotels being the chief components. Exhibition halls and hotels with required equipment, convenient traffic and comfortable surroundings are the ideal places to hold conventions and exhibitions. These locations usually sit in the downtowns or regional centers. However, with the further development of MICE economy, the original exhibitions halls and hotels now show immense inadequacy in exhibition areas, architectural structures, affiliated facilities and restrictions on traffic conditions etc, greatly limiting the scale, type and further development of MICE. Consequently, MICE economy is permeating into the periphery areas of major cities with the fundamental infrastructure taking the lead. The MICE industry concentrates on the downtown areas of large cities and then expands to the periphery zones of the downtowns, which has lead to form the reasonable composition from the center to the surrounding areas. Small-scaled exhibitions on daily subjects like food, clothes, jewelry etc. should be held in the cities while the suburbs offer a greater amount of land resources for large-scaled ones. Since MICE economy is capable of promoting the growth of many other industries, the powerful massing function of MICE economy leads to the further expansion of city areas, perfection of commercial functions and further exploration of regional economic growth.
Taking Shanghai as an example, exhibitions held in Shanghai are very likely to move into other areas of eastern China where Shanghai's companies tend to hold high-level exhibitions and conventions as well. The MICE city belt is easily formed in such developed areas as the Yangtze Delta and Pearl River Delta where the corresponding industries are flourishing, and it also enjoys a high market demand.
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Received: 20 October 2003
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2005, Vol. 20 
